Who’s Managing Your Cash Flow?

Get back to business with a Cash Flow Consultant and CPA at your side.

As the masks come off and businesses enter a “new normal”, owners are gearing up for what it will take coming out of the Pandemic. As a small business owner, you are most likely filling the role of a CEO, and CFO (Chief Financial Officer). It’s also not unusual for business owners to rely on their CPA’s for a one stop shop to cover all their financial concerns. Could building a team of subject matter experts help you climb your way to recovery?

Let’s take a moment to pause;

What were your habits around money back then?
If you wanted to buy something for your business, did you pull the trigger or were you working from a monthly budget?
Did you co-mingle personal expenses with business expenses?
Did you have good processes in place on how to collect Accounts Receivable to get more money coming in faster; and Accounts Payable on how to slow down the money going out against a monthly budget?
Were you struggling with cash flow already before the shutdown in March last year?

Previously, I blogged about five strategies:

Five top strategies to optimize cash flow as Your Business Recovers From the Pandemic
One of the strategies I recommended in this article is bringing outside eyes to your financials arena. What if you considered the importance and value that a CFO could provide on a monthly or quarterly basis to help you, the CEO perform at a higher level? Think about this: a CPA’s role is to minimize your Net Profits to help you pay less in taxes. A CFO’s role is to help you maximize Net Profits for better cash flow. Business owners can benefit tremendously from these two subject matter experts working together!

What does your financial picture look like coming out of the Pandemic today?

Do you have more money in your bank accounts than ever before?
Did you add more debt to get more money into the bank accounts?
Are you willing to consider adding more disciplines in managing your financial arena?
Are you spending more money each month than what is coming in from cash collections?
Are you willing to learn what it takes to build a solid financial foundation that includes building proactive processes and a monthly budget?
Do you know how to forecast your cash reserves to insure you will NOT run out of money by the end of the year?
In today’s business landscape, outsourcing is a less expensive way to go when wanting to “hire” your subject matter experts! One good indicator is if you are not sleeping well because you are concerned about some aspect of your financial arena. More specifically, is your company getting back to generating profits but not sure how to create strategies that will help to maximize the gains?
Take Advantage of the SWOT Analysis Package before Investing in a CFO. This is a onetime analysis of your current financials. I will do a deep dive into your financials, create an 8-month view into the future based on a 4-month trend of how your business is currently performing. If you want to know where you stand, take advantage of the SWOT Analysis Package – strengths, weaknesses, opportunities and threats. This snap shot will help you to plant the financial seeds to build a strong financial foundation. CLICK HERE to learn more about this offering.
Now is the time to be collaborating with your CPA and CFO/Cash Flow Consultant to plan for end of year tax liabilities. If you’re profitable mid-year, what kinds of strategies should you be creating now to help reduce the tax liabilities before year’s end? If you are going to owe money, how do you project cash flow requirements and get more money into your pockets?
We cannot be “experts” in all aspects of our business. The goal is to look at the good, the bad, and identify what is not working. As a cash flow strategist, I think business owners should add this subject matter expert to their team to help build that financial foundation, create those proactive processes around A/R and A/P and to identify potential problems that may occur 5, 6 and 8 months into the future!
Now it is time to get a forward-looking view that empowers. Bottom line, your conversations with your CPA can’t always be about taxes and how to pay less money to the government. Partnering with a money expert will help to ensure that you won’t run out of money by the end of the year.
Offering a different perspective on your financials, a CFO can take a 360 view: not just a two-dimensional view of profits and taxes. If you are interested in learning more about how I work with my clients providing leadership in the management of financial activities and collaborating with your CPA, I welcome the opportunity to help.

Find confidence and comfort in the financial health of your business.


“I thought of Debra again yesterday as I presented the financial review to my team. Sure enough, top-line revenues were down as we’d forecasted, yet we still turned a small profit thanks to knowing how to forecast and being proactive in trimming expenses. I am grateful to Debra for giving me this knowledge.”

Wendy Phillips
Big Buzz

“My books are in such good order as a result of spending time with Debra. My bookkeeper and I have made the recommended changes to our financials and I get what is going on with understanding my financial story better than ever!”

Brenda Abdilla
Management Momentum

Now I know what a real CFO does!  The guidance and advice you gave us has really helped us focus in on where we want to go financially as a company.  I think having your eyes on this will be invaluable as we move to the next stage.

It has been a pleasure working with you. We leave each meeting with a greater understanding of our cash flow and how important it is to keep eyes on this!

Chris Crigler

Being customers of Debra, much of the information at the seminar was review for us – which was great because we can never hear those reminders too much. For first time people, I think the seminar would be great because it gave enough information for them to know what they didn’t know and was a good ‘teaser’ to eventually hire Debra.”

Mike Hillegas

Since working with Centennial Revenue Management, I have become even further engaged and thrilled with their services. Cash flow for my business is extremely important and before working with Centennial Revenue Management, I never knew how to go about managing it. They have their process for cash flow down to a science – and it works! I only wish I had known about Centennial Revenue Management sooner.”

Brenda Jones
Owner of Commercial Interior Sales and Services Company

Centennial Revenue Management offers a superior ability to handle accounts receivable.

Dr. John Wilson

We were experiencing cash flow problems and we didn’t have a good handle on the concepts involved. Centennial Revenue Management educated us on cash flow and exactly how to manage it.

Jeff Krommendyk

Centennial Revenue Management will follow your accounts receivable until each account is closed.

Allen Schreiber, M.D.

After using Centennial Revenue Management for about a year, I could not be happier. They really helped me as a business owner understand cash flow and its importance to running my business. I believe that cash flow is the single most important tool any business owner must understand if he or she is to be successful.

Garry Seaber
President/Founder of IT Company

Centennial Revenue Management does an amazing job following my money, and their work enables me to make intelligent business decisions based on factual numbers rather than feelings. They give me security to focus on production. It is an incredibly valuable service for practitioners.

Dr. Shaun Soucie

Centennial Revenue Management does a great job analyzing the cash flow of medical practices.

Chris Hadley
Senior Vice President of a Financial Institution

Debra is a financial rock star. That was incredible. Thank you so much for the informative webinar. I learned so very much!

Teresa Adams
Webinar Attendee

This was a piece of my financial picture that I knew was missing, but always felt like I was guessing at. Now you’ve given me a bunch of work to do, but I think it will be worth it.

Dr. Brian Chamberlain
Webinar Attendee

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