Meet Debra Robinson

Cash Flow Specialist

Passionate about cash flow forecasting, cash flow management, revenue management and helping business owners achieve financial well-being for their businesses and themselves

About Debra

There’s one thing that Debra is really good at. Money. Or actually, the numbers behind the money. Looking at what’s there, seeing what’s not, finding the truth behind the totals — and strategically building out processes and timelines that make sure a business doesn’t run out of it. She’s cultivated this talent over the last two-plus decades as a business owner and in the leadership positions she’s held in operations, technology and finance. Debra was co-owner and CEO/COO of Travel by Dana, a multi-branch $40M travel management company, ranked #5 in revenue by Colorado Biz’s 2001/2002 Top Women-Owned Businesses awards.

It was in 2008 when Debra decided to bring her cash flow management talents to other businesses. She launched Centennial Revenue Management (CRM) initially to assist healthcare providers with their financial issues. Today, CRM works with businesses across industries whose needs extend beyond the basics of revenue management into total fiscal health. Her passion lies in helping business owners and their teams to better understand their numbers and how to use that knowledge to grow and prosper. She’s combined her years of experience and commitment to helping business owners to create Total Cash Clarity™, a subscription service that gives users ongoing financial management tools and resources, a monthly advisory webinar with Debra and an online cash flow projection app.

Debra’s entrepreneurial spirit — combined with her great work ethic, high integrity and unwavering commitment to performance — are the hallmarks of her success. She has delivered significant results in a wide-range of industries for small to mid-sized businesses and non-profits. Her concentration is always focused on cash flow management, growth, profit, team performance, client satisfaction and most importantly, peace of mind.

A frequent speaker for businesses, nonprofits and associations, Debra is committed to helping business owners achieve sustainable financial success. She uncovers the “Dirty Little Secrets” of financial management, shares practical how-tos and educates owners and their teams on how to “Follow the Money” and build a strong cash flow discipline.
She launched Centennial Revenue Management (CRM) initially to assist healthcare providers with their financial issues. Today, CRM works with businesses across industries whose needs extend beyond the basics of revenue management into total fiscal health. She’s combined her years of experience and commitment to helping business owners to create Total Cash Clarity®, a subscription service that gives users ongoing financial management tools and resources, a monthly advisory webinar with Debra and an online cash flow projection app, along with providing expert Cash Flow Consulting & Advising and Outsourced CFO services.

Connect with Debra

Featured In:

Testimonials

“I thought of Debra again yesterday as I presented the financial review to my team. Sure enough, top-line revenues were down as we’d forecasted, yet we still turned a small profit thanks to knowing how to forecast and being proactive in trimming expenses. I am grateful to Debra for giving me this knowledge.”

Wendy Phillips

Big Buzz

“My books are in such good order as a result of spending time with Debra. My bookkeeper and I have made the recommended changes to our financials and I get what is going on with understanding my financial story better than ever!”

Brenda Abdilla

Management Momentum

Now I know what a real CFO does! The guidance and advice you gave us has really helped us focus in on where we want to go financially as a company. I think having your eyes on this will be invaluable as we move to the next stage.

It has been a pleasure working with you. We leave each meeting with a greater understanding of our cash flow and how important it is to keep eyes on this!

Chris Crigler

Being customers of Debra, much of the information at the seminar was review for us – which was great because we can never hear those reminders too much. For first time people, I think the seminar would be great because it gave enough information for them to know what they didn’t know and was a good ‘teaser’ to eventually hire Debra.”

Mike Hillegas

Since working with Centennial Revenue Management, I have become even further engaged and thrilled with their services. Cash flow for my business is extremely important and before working with Centennial Revenue Management, I never knew how to go about managing it. They have their process for cash flow down to a science – and it works! I only wish I had known about Centennial Revenue Management sooner.”

Brenda Jones

Owner of Commercial Interior Sales and Services Company

Centennial Revenue Management offers a superior ability to handle accounts receivable.

Dr. John Wilson

We were experiencing cash flow problems and we didn’t have a good handle on the concepts involved. Centennial Revenue Management educated us on cash flow and exactly how to manage it.

Jeff Krommendyk

Centennial Revenue Management will follow your accounts receivable until each account is closed.

Allen Schreiber, M.D.

After using Centennial Revenue Management for about a year, I could not be happier. They really helped me as a business owner understand cash flow and its importance to running my business. I believe that cash flow is the single most important tool any business owner must understand if he or she is to be successful.

Garry Seaber

President/Founder of IT Company

Centennial Revenue Management does an amazing job following my money, and their work enables me to make intelligent business decisions based on factual numbers rather than feelings. They give me security to focus on production. It is an incredibly valuable service for practitioners.

Dr. Shaun Soucie

Centennial Revenue Management does a great job analyzing the cash flow of medical practices.

Chris Hadley

Senior Vice President of a Financial Institution

Debra is a financial rock star. That was incredible. Thank you so much for the informative webinar. I learned so very much!

Teresa Adams

Webinar Attendee

This was a piece of my financial picture that I knew was missing, but always felt like I was guessing at. Now you’ve given me a bunch of work to do, but I think it will be worth it.

Dr. Brian Chamberlain

Webinar Attendee

How do you know you have a cash problem?

Have financial concern over making payroll? Managing debt? Making a purchase? Collections?

If you answered yes to any of these, get a complimentary consultation with a Cash Flow Business Partner.

Schedule a Private Complimentary Consultation Today!