Meet Debra Robinson
Cash Flow Specialist
Passionate about cash flow forecasting, cash flow management, revenue management and helping business owners achieve financial well-being for their businesses and themselves
There’s one thing that Debra is really good at. Money. Or actually, the numbers behind the money. Looking at what’s there, seeing what’s not, finding the truth behind the totals — and strategically building out processes and timelines that make sure a business doesn’t run out of it. She’s cultivated this talent over the last two-plus decades as a business owner and in the leadership positions she’s held in operations, technology and finance. Debra was co-owner and CEO/COO of Travel by Dana, a multi-branch $40M travel management company, ranked #5 in revenue by Colorado Biz’s 2001/2002 Top Women-Owned Businesses awards.
It was in 2008 when Debra decided to bring her cash flow management talents to other businesses. She launched Centennial Revenue Management (CRM) initially to assist healthcare providers with their financial issues. Today, CRM works with businesses across industries whose needs extend beyond the basics of revenue management into total fiscal health. Her passion lies in helping business owners and their teams to better understand their numbers and how to use that knowledge to grow and prosper. She’s combined her years of experience and commitment to helping business owners to create Total Cash Clarity™, a subscription service that gives users ongoing financial management tools and resources, a monthly advisory webinar with Debra and an online cash flow projection app.
Debra’s entrepreneurial spirit — combined with her great work ethic, high integrity and unwavering commitment to performance — are the hallmarks of her success. She has delivered significant results in a wide-range of industries for small to mid-sized businesses and non-profits. Her concentration is always focused on cash flow management, growth, profit, team performance, client satisfaction and most importantly, peace of mind.
A frequent speaker for businesses, nonprofits and associations, Debra is committed to helping business owners achieve sustainable financial success. She uncovers the “Dirty Little Secrets” of financial management, shares practical how-tos and educates owners and their teams on how to “Follow the Money” and build a strong cash flow discipline.