Centennial Revenue Management

Meet Debra Robinson

Cash Flow Specialist

Passionate about cash flow forecasting, cash flow management, revenue management and helping business owners achieve financial well-being for their businesses and themselves

About Debra

There’s one thing that Debra is really good at. Money. Or actually, the numbers behind the money. Looking at what’s there, seeing what’s not, finding the truth behind the totals — and strategically building out processes and timelines that make sure a business doesn’t run out of it. She’s cultivated this talent over the last two-plus decades as a business owner and in the leadership positions she’s held in operations, technology and finance. Debra was co-owner and CEO/COO of Travel by Dana, a multi-branch $40M travel management company, ranked #5 in revenue by Colorado Biz’s 2001/2002 Top Women-Owned Businesses awards.

It was in 2008 when Debra decided to bring her cash flow management talents to other businesses. She launched Centennial Revenue Management (CRM) initially to assist healthcare providers with their financial issues. Today, CRM works with businesses across industries whose needs extend beyond the basics of revenue management into total fiscal health. Her passion lies in helping business owners and their teams to better understand their numbers and how to use that knowledge to grow and prosper. She’s combined her years of experience and commitment to helping business owners to create Total Cash Clarity™, a subscription service that gives users ongoing financial management tools and resources, a monthly advisory webinar with Debra and an online cash flow projection app.

Debra’s entrepreneurial spirit — combined with her great work ethic, high integrity and unwavering commitment to performance — are the hallmarks of her success. She has delivered significant results in a wide-range of industries for small to mid-sized businesses and non-profits. Her concentration is always focused on cash flow management, growth, profit, team performance, client satisfaction and most importantly, peace of mind.

A frequent speaker for businesses, nonprofits and associations, Debra is committed to helping business owners achieve sustainable financial success. She uncovers the “Dirty Little Secrets” of financial management, shares practical how-tos and educates owners and their teams on how to “Follow the Money” and build a strong cash flow discipline.

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Feedback & Reviews

We take pride in having clients who speak highly of us. Take a look at what they say and then give us a call. We would love for you to be the next client we use as a testimonial.

Brenda Abdilla, Management Momentum

“My books are in such good order as a result of spending time with Debra. My bookkeeper and I have made the recommended changes to our financials and I get what is going on with understanding my financial story better than ever!”

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Chris Crigler

Now I know what a real CFO does!  The guidance and advice you gave us has really helped us focus in on where we want to go financially as a company.  I think having your eyes on this will be invaluable as we move to the next stage. It has been a

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Mike Hillegas

Being customers of Debra, much of the information at the seminar was review for us – which was great because we can never hear those reminders too much. For first time people, I think the seminar would be great because it gave enough information for them to know what they

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How do you know you have a cash problem?

Have financial concern over making payroll? Managing debt? Making a purchase? Collections?

If you answered yes to any of these, get a complimentary consultation with a Cash Flow Business Partner.